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Project Outline
with
Syllabus
for
Industrial ESL Coursework

Prepared for: Zoomita Producciones, S.A.
Guadalajara, Jalisco, Mexico   
   

Attn:    Ms. Bali Medrano, Director of Marketing, and Mr. Phillip Patrino, Director of Sales

(Note: Zoomita Producciones hereafter "ZOOM", and ESL-English.com hereafter "ESL")
    

1) Four executives need to develop skills in English sufficiently to be able to communicate with peers in USA and Canada.

2) Skills levels desired for these executives is to reach a working knowledge of English sufficient for discussing sales-marketing strategies and outcomes, and to share ideas on future goals.

3) Target date for skills goals is 30 June, for the first of a two-year series of meetings.

4) Six hours per week of company executive time can be dedicated to instruction at ZOOM facilities in Guadalajara.

b) ESL response to ZOOM needs-statement:

1) Testing of individuals involved would be mandatory to determine their current skills levels in English.

2) Testing results would determine feasible/attainable skills goals within time parameters, and course content required.

Test 1-A: Listening skill

Test 1-B: Basic social/communication skill

Test 1-C: Pronunciation and numbers facility

Test 1-D: Telephone dialogue ability

Test 1-E: Business terminology familiarity

Test 1-F: Reading ability and comprehension

Plus ORAL TEST: Overall assessment of present practical communicative ability.

[Note: ESL Rating System is as follows:]

I = Low Beginner language learner

VIII = Conversant Advanced language learner

II = Middle " " "

IX = Literate " " "

III = High " " "

X = Expert " " "

IV = Low Intermediate " "

XI = Fluent language user with accent

V = Middle " " "

XII = Near-native language user with some accent

VI = High " " "

XIII = Perfect fluency user without any accent

VII = Functional " " "

XIV = Sainted and gone to Heaven

a) Horacio Altavista — Sales Manager: Level II

b) Gabriela Villamontes - Sales Manager: Level IV

c) Norberto Abandonado - Marketing Manager: Level III

d) Jonathan Martel .-. Marketing Manager: Level IV

5. Recommended course structure based on testing:

a) Three students can be grouped into one course and can logically progress together:

Villamontes (IV), Abandonado (III), Martel (IV)

b) Mr. Altavista, in order to reach project goals, would need separate tutoring of one hour minimum each day for at least two weeks to even attempt attending course with the other three students, and even with special tutoring might not be able to keep up or even meet goals set by ZOOM. The best alternative for him would be a separate course of private tutoring one-on-one in order to enable him to at least try to reach the time goals set by ZOOM.

Mr. Altavista should not participate in the regular class as an equal to the other students — he would slow the other students down and probably become discouraged and possibly become lost attempting materials beyond his ability.

b) ESL believes that 48 class hours represent a minimum time frame to achieve a functional middle intermediate ability of English in this special purpose course, which must be limited to level V skills with specialized vocabulary using restricted dialog only, in order to meet ZOOM goals.

c) Course schedule would be divided into 40 hours of instruction time plus 8 hours of testing time on a regular basis to verify progress.

d) Textbook chosen as appropriate for this course is "Business Venture 1 & 2" (Oxford University Press)

e) Initial course goal would be to achieve skills equivalent to vocabulary and conversation as set forth in chapter 5 of textbook "Business Venture 2". (see attachment 2)

f) In addition to textbook, ESL will provide on-going supplemental course materials appropriate both to course content and to individual student progress, at no cost to ZOOM other than copies of said material.

g) ZOOM must provide each student with a personal copy of textbook with cassette tape for individual study. (Textbook cost is $ 200.00 pesos, and tape cost $100.00 pesos each, both are in stock at Sandi’s Bookstore, Guadalajara, Mexico.)

h) Attendance must be equal to 90% on a regular basis for all students, with a proviso that make-up classes are mandatory and will be arranged mutually by ZOOM and ESL at extra cost to ZOOM.

i) Homework is an integral part of successful language learning because of the memory reinforcement it develops, and ZOOM must necessarily support and enforce this concept if success in this course is to be expected.

j) ZOOM can expect to provide approximately 15 photocopies per student per class meeting during the course period.

k) Classroom space must be provided by ZOOM and must be a consistently quiet area free from any sort of foot traffic and available to the students and ESL instructor 100% of scheduled times. In addition, 30 minute preparation time ahead of each class meeting must be scheduled by ZOOM.

l) Blackboards and markers must be provided by ZOOM and if possible an overhead projector and screen, all to be available at class times.

m) ESL uses the "Communicative Approach" to language instruction, which is characterized by high learner participation in practical real-life activities and situations in contrast to the usual academic lecture and routine drill found in less progressive and traditional methods. Learned skills are made immediately useful to the students when applying the communicative approach in the classroom.

9. Suggested course syllabus is attached. (See pg 5)

10. Sample class instruction period to be given as part of this presentation.

ESL-English Place
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Suggested Course Syllabus

1. Course Dates
5 May --- 25 June

2. Course Content

• Book 1 -- entire text, chapters 1 thru 12
• Book 2 -- chapters 1 thru 5
• Supplemental cassette tapes for each text

3. Supplementary materials
Contemporaneous samples (attachment 3-A thru 3-C)

a) "Business Week" Magazine, page 68, 28 March
b) "Ocho Columnas" Newspaper, page 5-A, 28 April
c) "Fast Company" Magazine, page 145, April

4. Projected Course Schedule
(Class periods = 2 hours each)

5. Faculty

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